Tokyo Beauty Week 2026

"Tokyo Beauty Week 2026," a beauty festival that takes over the entire Harajuku and Omotesando area, will be held for 7 days from Wednesday, November 18 to Tuesday, November 24, 2026. It is planned and operated by istyle Inc.

During the event, a total of 32 locations, including commercial facilities and street-level stores, participate as "Venue Partners." If you bring the guidebook "Beauty Passport" and use or experience the designated spots, you can receive perks such as free limited-edition samples and special services. At LaForet Harajuku, "Original Beauty OMIKUJI" will be offered, and at LULUTI Harajuku, a free skeletal analysis and full-body coordination service will be available on 11/23 only.

Beauty Walk Quest

This is a stamp rally in which you add the official TBW LINE account as a friend and collect stamps in your Beauty Passport at designated spots (28 in total). At the special venue on WITH HARAJUKU B1F, you can try the "Beauty Gacha" depending on the number of stamps you have (1 try for 5 stamps, 2 tries for 10 stamps, and 3 tries for 15 or more). Prizes include full-size popular cosmetics and inner care items, in limited quantities.

Main Highlights

• Beauty Brands: Try trending cosmetics directly from brand staff at 3 venues (11/19–23)
• Beauty Studio: Makeup advice and photo shoots (THE HALL)
• Beauty Stage: Special stage programs and live streaming (Harakado "COVER," 11/21 and 22, free, no reservation required)
• Inner Beauty Marché: Tastings and workshops (Harakado "701," free)
• Beauty Pop-up Store: Held at @cosme TOKYO (11/18–24)

Many programs require reservations, so please check the official website.