"CAFÉ LATORY ROOM": Experiential Event Celebrating the 10th Anniversary of Blendy Café Latory

Ajinomoto AGF will hold an experiential event, "A Little Happiness for You: CAFÉ LATORY ROOM," celebrating the 10th anniversary of the "Blendy® Café Latory®" Stick. It will run for four days, from Thursday, November 19 to Sunday, November 22, 2026, at "HOTEL EMANON" in Nanpeidai-cho, Shibuya-ku.

This is the 4th edition of the event, which has welcomed more than 6,000 visitors in total so far. For the 10th anniversary, visitors can walk through the venue and experience how a cup they choose themselves feels even more special than usual.

Highlights

• Guided by the manager: Guided by the "Café Latory Room Manager," you will receive the 10th anniversary "CAFÉ LATORY ROOM -No.17- Story Book."
• Choose your cup from all 17 flavors: Choose a cup from a menu of 17 varieties to suit your taste or mood of the day. Original venue-exclusive pairing sweets can also be enjoyed.
• A special room for visitors only: After the experience, you will be guided to "CAFÉ LATORY ROOM -No.17-," which only visitors can enter, where venue-exclusive content is also available.

Event Details

Hours are 10:00–18:40 (last entry 17:40). Participation is free but requires an advance reservation (first come, first served, limited to 20 people per session). Some same-day reservation slots are also available, with reservations accepted from 8:00 a.m. on the day. The experience takes about 60 minutes from check-in. The venue is a 9-minute walk from the New South Exit of JR Shibuya Station.