New Balance Harajuku 10th Anniversary Festival

New Balance Japan will hold the "10th Anniversary Festival" for about one month, from Thursday, November 5 to Monday, December 7, 2026, to celebrate the 10th anniversary of the opening of New Balance Harajuku in Harajuku, Tokyo.

During the period, a variety of content, including limited-edition items, services and exhibits, will be rolled out in stages around four themes: "Fitting," "Style," "Care" and "Craftsmanship."

Part 1: "Fitting"

The theme is "fit," which New Balance has pursued since its founding. Try-ons of the featured shoe, the "Made in USA 990v7," are scheduled from October 23 to December 7. Sizes from 23.0 to 29.0 cm are available (22.5 cm and 30.0 cm are not offered), and any visitor to the store can try them.

With a 3D scan, foot length, width, instep height, arch height and more are measured, and staff suggest shoes that suit your purpose. Fitting consultations with staff who hold shoe fitter qualifications are also available.

Upcoming Schedule

• From Friday, November 13: Part 2 "Style"
• From Friday, November 27: Part 3 "Care"
• From Friday, December 4: Part 4 "Craftsmanship"

Other Events

With any purchase during the period, you will receive one 10th anniversary sticker per transaction (while supplies last). On the 4th-floor Made floor, shoes favored by myNB members, sponsored athletes and Harajuku store staff will be on special display, and a photo area will also be set up inside the elevator.