2026 HARUPO K-BEAUTY FESTA in SHIBUYA

HARUPO, a trial monitor platform connecting Korean brands with Japanese consumers, will hold the interactive event "2026 HARUPO K-BEAUTY FESTA in SHIBUYA" for four days from Thursday, November 12 to Sunday, November 15, 2026, at ZeroBase Shibuya, a 1-minute walk from Shibuya Station.

Eleven Korean beauty brands, including SKIN1004 and ohora, will gather, letting visitors experience a wide range of categories in one place: skincare, nails, makeup, sun care, beauty devices, and inner beauty.

Highlights

• Experience Booths: Across all 4 floors, from the 1st basement level to the 3rd floor, you can see, touch, and try Korean cosmetics for yourself
• Stamp Rally: Visit each brand's booth, complete the missions, and collect stamps to receive exclusive gifts
• Interactive Activities: Gacha capsule machines, photo booths, and giveaways are available
• Photo Zone & Social Media Campaign: An event logo photo wall and a hashtag posting campaign will be held

Event Details

• Hours: Thursday, November 12 and Friday, November 13: 12:00–21:00; Saturday, November 14 and Sunday, November 15: 11:00–20:00
• Entry is not available from 15:00 to 16:30 each day due to a break
• Admission: Free (no advance reservation required)
• Venue: ZeroBase Shibuya (2-5-8 Dogenzaka, Shibuya-ku, Tokyo)

More than 500 beauty influencers as well as retail and media professionals will be invited during the event, and more than 5,000 visitors are expected.